The Farmer Joe Ferrari

A Ferrari that Farmer Joe is using for crop rotation.

Drive past Joe's place and that's what you'd see: a red Ferrari out in the field with mud past the wheels, dragging a plow it was never built to drag. From the road it looks like the weirdest tractor in the county.

Somebody handed Joe something beautiful, and he put it to work on whatever was in front of him. I get it. That's what busy people do with nice things. The car's exactly as fast as it was on the showroom floor, but it stopped looking like a Ferrari the minute it showed up in a field, because people judge a thing by where they see it and what it's doing.

Brands end up in the field a lot. Somebody puts real care into making something that feels like a Ferrari, and then it spends its days pulling whatever needs pulling that week.

The car's fine, by the way. Hose it off, put it on a road where people can see it, and it's a Ferrari again.